Your website is the digital reflection of your brand; therefore, stock photos or poorly executed photography are not acceptable. A professional photographer has the eye, the experience, and the knowledge of what increases website views, redirection to embedded social media sites, and what keeps viewers and consumers interested in your business.
A Landing Page That Lands
Most of us view web pages every day with unfinished, dated, or just unappealing stock photos that do not actually represent the brand or employees of your business. To hold the attention of anyone these days you need the help of an experienced photographer to capture the feeling that you want conveyed as soon as they land on your page. The more relevant, the more relatable your brand is through images, the more likely you will keep viewers on your site longer exploring your content.
Social Media Boost
Whether you are an avid fan of social media management, it is a vital resource for businesses that are trying to connect and advertise to potential and current customers. The ease in which we can digest information, news, entertainment feeds into fast paced lifestyle that is why Instagram, TikTok, and Snapchat are so popular – lots of information in a clip or images with music or other features that hold our short attention span just enough to keep us going. This engagement will only be successful if you have professional consultation with a photographer who has social media management experience.
Traffic and Performance
Using strong taglines and headlines are important for traffic on your website, however, keep it brief and be choosy with the photos selections, even on your blogs. There are numerous product and service brands like yours, to stand out you need professional photos to help viewers connect to your uniqueness and what you have to offer. If successful in the connection, the more likely viewers will retain your brand more value in consumers’ minds.
Professional Photos of the Professionals
When making final decisions about images for your website it is important to make an impression by asking a few questions. Are you making an emotional connection? People are more likely to be drawn into your site if they become attached or feel like your company is one, they can trust. Also, showing empathy to the audience, that you understand what brought on the search for a product or service like yours. Finally focus on the customer and put yourself in their place, find pictures that convey the satisfaction or solution that they are looking for.
Commercial images focus more on products and services versus employee culture. Your photographer will work with you to identify what to avoid and what to draw attention to when it comes to your brand. Understanding your business is a huge part of the process, you want clear messages sent out from your digital platform that define your mission, outline your services and products, and your display your long held values.