Our lives, our businesses seem to all gravitate to an online platform these days, so it makes sense that we should invest quality, care, and real time into developing websites with thoughtful content and professional images. To maintain or increase your brand’s worth, investment in a professional to curate your images will surely guide you to success with a relevant and sought-after product or service.
Draw Consumer Attention
We are mostly visual creatures; therefore, text is great but paired with a lack luster image does nothing to hold a consumer from jumping to the next site. Our brains mostly connect to words, offers, and taglines when the image is not only original but draws us in. A professional photographer will give you different perspectives to work from, challenge you to rework an idea, and keep the brand integrity in the forefront of decision making.
With so many similar businesses competing for your dollar and views, the way you advertise in print and digitally is worth the investment. A professional photographer partnered with your marketing department could birth some amazing concepts, visually and otherwise. You don’t want your business website to look unthoughtful, like a duplicate full of stock photos that do not truly represent your brand.
Increase Your Authenticity
Remember that stock photos do not exude authenticity. You probably notice on those sites that many of the photos are duplicated from a different angle with the same people, background, and products. With other businesses selecting this option for their business images, it is easy to see how hard it is for consumers to trust brands if they look like their competition. When you have a professional, they will create original images that reflect the truth of your brand and even incorporate actual employees, buildings, landscapes, and products.
If you have authenticity with your website building, you will draw attention to the fact that you are not trying to mimic another business or present a false reality of your product or service. This gives viewers a feeling of integrity toward your brand, a brand they can trust and support. People want to relate because they want a feeling of trust before investing in a service or product. Therefore, keeping it real should increase the value of your brand which feeds into higher sales and hopeful success.
Develop a Memorable Brand
Working with a professional photographer can mean the difference between memorable and irrelevant. If you are choosing stock photos for your website, it could work to your benefit on the immediate cost side, but the long-term cost could be negatively affected by your unworthy branding choices. A professional will not only aim to please the look or feeling you are trying to convey but they should give you constructive criticism and their expert input. They know better what draws attention, what keeps it, and what is not going to produce a lasting memory.